1. Design
As you know design of Apple's products are cool. Especially, MacBook and iPhone are so cool that they sell very well. The design is one of the reasons why people choose Macintosh.
2. User Interface
Most of all, user interface in Macintosh is better than any other OS. People find it really easy to get use to Macintosh. At first, I thought it is difficult to learn how to us Mac, but after all, now it is very convenient. You can see this more on here(http://sangeun1120.blogspot.com/2011/10/feature-of-mac-os-x-lion.html)
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